With today’s website tracking software and services you can find out a lot about the people who visit your website. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers.
Your Website As Persuasion Machine
The combination of the Internet, the Web, and technology has democratized business almost beyond recognition. Today the small, nimble, clever adaptor has the competitive advantage over their bigger, slower moving, ‘we’ve-always-done-it-this-way’ competitors; but the confluence of the Web environment and digital technology is one thing, how to use it effectively is another.
Shaping Web Audience Preference
Wouldn’t it be wonderful if you had the power to convince people that your product or service was exactly what they needed, and as a consequence your in-box was filled with inquiries and your e-commerce site was stuffed with orders. Wouldn’t that be great? And isn’t that exactly what you want to achieve with your website?
What Makes Your Business So Special?
The one question every business, branding, and marketing consultant asks is “what makes you special; what makes you different?” If you want to grow your business and get to the next level, defining what makes you special is a good place to start.
The Brand Story Web Marketing Process
If websites have one overarching goal it is to create confidence in whatever the website is promoting and who’s promoting it. It doesn’t matter if it’s a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication.
A Case for Marketing Experimentation, Making Failure Work
Remember Roy Hobbs
Any baseball fan that likes movies should know the name Roy Hobbs, the fictional character played by Robert Redford in “The Natural.” Hobbs at nineteen years old is one of those athletes whose easy grace and athleticism, makes him a natural, but his career takes a fifteen-year detour due to a youthful indiscretion and some bad luck. Eventually, at the end of his failed career, Hobbs finds success and redemption. This story transcends sport and becomes an allegory for life, and yes, even business.
Web-Marketing Analysis Questionnaire
Everyday I receive marketing reports loaded with statistics and numbers that have the appearance of relevance but in fact merely mask the true meaning of what’s important: human emotions, not rational reasoning, are the subconscious basis for most decisions.
The Art Of The Sale
Developing Website Content
There was a time in the Province of Ontario, when you couldn’t show people drinking beer in a television commercial. In fact, you couldn’t even show the bottle; about the only beer-related item you could show was the label. So advertisers were forced to concentrate on attractive young people having a good time. The beer was never seen, only implied.
Seven Words That Will Make Your Website Worth Viewing
Seven. It’s just a number like any other, but it does seem to come up on a fairly regular basis. There’s the Seven Wonders of the World, The Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and my personal favorite, Grumpy.
How Much Face-Time Does Your Website Need?
How much time does it take your website to deliver your marketing message? Assuming the site traffic you generate is the least bit interested in what you have to say, how much of what you’re saying do they remember, or more to the point, how much do they need to remember?