Web videos have many purposes: they display, present, inform, educate, enlighten, and entertain; they also persuade, motivate, and sell.
Is Your Brand Worth Professional Treatment?
You may not remember the 1950s but the so-called “Golden Age” of television was in general pretty bad. Yes, there were some great, groundbreaking programs but there was also a lot of crap, especially the commercials that for the most part were emotionally and psychologically clumsy despite their pseudo-innocence.
8 Brand Video Story Development Concepts
The Web has spawned many great opportunities for people in general and businesses in particular. One of the byproducts of ubiquitous access and use is the ability of anyone with a Web-ready device and Internet connection to participate.
Build An Iconic Web Brand
Do you have an obligation to be good, and by good, I mean good at your job?
Make Your Brand Cool
Is your brand cool? Cool is the ultimate compliment your company or product can receive from it’s buying public. To be cool is to be special, superior, and of higher value than the competition, which is why coolness is such a sought-after marketing objective.
MRPwebmedia Awarded the 2011 Summit Creative Award for Video Microsites.
MRPwebmedia is pleased to announce they have been awarded a 2011 Summit Creative Award for Video Microsites, not bad considering there were 4300 entries from 22 countries. Check out the videos bellow.
The Making of a Web Superstar Business
We live in the age of communication. We are in constant contact with friends, family, and business colleagues. Each new digital device, software solution, or Internet phenomenon creates an opportunity for entrepreneurs to position themselves as the next-big-thing, and business executives to establish themselves as marketing mavens, business gurus, or technology boffins.
“In the future everyone will be world famous for 15 minutes.”
– Andy Warhol
Superstars & Cultural Influence
Andy Warhol was a graphic genius of course, but as importantly, Warhol was a cultural influencer with an eye for image and an ear for sound bites. It was Warhol who popularized the term “Superstar” which if you think about it in today’s terms is fittingly ironic and incredibly perceptive.
Web Marketing Strategy & Tactics: The Take-Away
Consultants are always talking about “deliverables,” a term used to describe the final product provided to their clients. Consultants understand that business people are loath to paying for mere advice even if that advice is critical to their business, but they are open to paying for something tangible like a deliverable. The so called “deliverable” is usually a nice thick report bound in one of those fancy expensive folios that may contain some useful strategies and tactics but quite often is filled with platitudes and generalities accompanied by colorful graphs and charts of equally dubious value. As a consequence, business consultants, have a generalized reputation that lies somewhere between politicians and used car salesman.
Killer Web Marketing Techniques Vol. 2
Audience Engagement Through Video
We are inundated with advertising messages from the time we wake to the time we go to bed. Some of these messages are welcomed and some are a source of irritation. The difference between noise and communication boils down to relevance, and relevance is a function of how advertisers deliver three basic ingredients: substance, style, and technique.
Building An Online Brand
Big companies care about brands, small companies don’t, and that is a shame because any company that has aspirations of ever getting big, better figure out how to build and manage their brand. You can get sucked into all the hype about the latest social networking fad and waste all your time and money following this week’s Internet wunderkind or you can get your head out of your digital butt and build a business from the brand up.