I don’t drink, although after a hard day it seems like it might be worth starting, but since I can’t stand the taste of the stuff, I generally just settle for drowning my troubles in a stiff diet soda. However if I were going to take up the evil spirits, I would start with Reyka Vodka, not because it’s better or worse than any other vodka, but because they have an extraordinary marketing campaign and an equally clever integrated website with an enchanting if somewhat bizarre Icelandic spokeswoman. The video commercials for the campaign drew 20,000 views in the first three weeks after being posted on YouTube.
Anatomy of A Web-Advertising Campaign
In The Beginning There Was Marketing
Anyone in business who has any interest in using the Web to further his or her business is well aware of “search engine optimization”. Not a day goes by that my email in-box isn’t loaded with information on how to get the best search engine results, and not a week goes by that a client or potential client doesn’t request that their website be not just search friendly but search engine fanatical.
The 120 Second Solution and The Lost Brad Tapes
Like it or not, the Web is turning into an environment that will be dominated by audio and video presentations. And as we have already seen, the democratic nature of the Web has allowed the best and worst to stand side-by-side.
18 Web-Marketing Concepts That Make A Difference
If you’ve been looking high and low for the secret of Web success, today is your lucky day. We’ve put a little something together that we call ’18 Web-Marketing Concepts That Make A Difference’.
9 Reasons Why Web-Audio is a Necessity
The best website presentation tool you have available is professional Web Video; it delivers your marketing message using all the verbal, non-verbal, and performance communication techniques available to the Web, but when professional video is not an option, you can still deliver a memorable marketing message with the economic alternative: professionally produced Web Audio.
8 Brain-Branding Website Techniques
According to eMarketer August 2008 video ad spending will increase a thousand percent over the next five years. This means Web video is on the way to becoming the must-have Web presentation tool.
7 Reasons To Use Campaign Micro Sites
How Many Websites Should Your Company Have?
That’s a question that comes up often in discussions with clients, but perhaps the idea never crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that?
6 Critical Elements in Creating Successful Web-Marketing Campaigns
A Definition of Marketing
Marketing can be an extremely frustrating and expensive exercise if we mistakenly view it as merely an advertising function. Any discussion of marketing should be preceded by a definition of exactly what we mean by marketing: marketing is not just sales, or advertising, or promotion, but rather a combination of all these functions plus more.