MRPwebmedia Articles

11 Ways To Drive Traffic Away From Your Website

J. Bader July 30, 2008 RSS

Why Web-Users Are So Impatient

While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head of the seven-foot Bargnani into the second row of seats. Ford, himself, ended up with a beer and popcorn facial after landing in the lap of a front row patron. So what does this have to do with website design and marketing you ask? A lot.

How to Create Profits Using Viral Marketing Techniques

J. Bader July 27, 2008 RSS

The Difference Among Viral, Buzz, and Word-of-Mouth

There are certain words, jargon that stands in for theory, that starts with marketing industry insiders and before you know it becomes the ‘in’ subject of books, blogs, articles, and MBA dissertations. But as jargon filters down to the less sophisticated, the meaning and ideas behind these words becomes lost. Such is the case with the current state of thinking on Buzz, Viral, and Word-of-Mouth marketing.

How To Construct A Web-Video Advertisement That Works

J. Bader July 15, 2008 RSS

Motivate and Persuade Your Audience

More money is wasted on advertising than other business function. Small and mid-sized businesses in particular throw money at advertising in a vain attempt to establish themselves in the marketplace. However, there is hope that the democratizing nature of the Web environment can even the playing field and allow smaller companies to deliver their marketing messages effectively.

Upgrading Your Company Website

J. Bader June 30, 2008 RSS

Dealing with website development issues can be an overwhelming task. There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests.

Understanding Website Users

J. Bader June 15, 2008 RSS

Is your website doing all it can to improve your company’s bottom line? Before you can answer that question you need to understand a little about how people use websites.

How Far Can You Push A Talking Head?

J. Bader June 1, 2008 RSS

Let’s talk about talking heads, and why adding one to your website might just be the smartness thing you’ve done since dumping the SUV and fast-food, and opting for hybrids and salads. Okay – perhaps that’s asking too much, but you get the point.

The Sound of Business Part IV

J. Bader May 28, 2008 RSS

How To Create Your SonicPersonality

In the final chapter of ‘The Sound of Business’ we discuss the step-by-step procedure for creating a Web-audio presentation. With today’s access to broadband, Web video has become the best presentation option. See SonicPersonality.com and 136words.com for an explanation and illustration of how audio and video are combined to produce an effective Web marketing presentation.

The Sound of Business Part III

J. Bader May 27, 2008 RSS

How To Give Good SonicPersonality

We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda.

The Sound of Business Part II

J. Bader May 26, 2008 RSS

SonicPersonality Starts With Business Personality

Creating a ‘kick ass’ SonicPersonality for your business requires that your business have a personality in the first place. Of course every business has one, whether you are aware of it or not, and this is a real danger.

The Sound of Business Part I

J. Bader April 30, 2008 RSS

Introducing SonicPersonality

SonicPersonality was originally conceived as a Web-audio marketing communication solution. Subsequently we have expanded the concept to include the full range of audio and video Web presentation techniques. For a more complete understanding of the SonicPersonality concept you should visit SonicPersonality.com and 136words.com. That said, this four-part article does speak to the audio component of SonicPersonality’s complete audio-visual-performance marketing concept and implementation.